Look, I'm going to be real with you right from the start.
A year ago, if someone told me I'd be making a grand every single day from my laptop, I would've laughed in their face. But here we are. Last month I pulled in $31,400 selling digital products, and I'm still wrapping my head around it.
The craziest part? I'm not some tech genius or marketing guru. I just figured out a system that works, and honestly, anyone can do this if they're willing to put in the work.
Why Digital Products Changed Everything for Me
I tried everything before this. Freelancing? Exhausting. You're basically trading hours for dollars and dealing with nightmare clients at 2 AM. Dropshipping? Don't even get me started on inventory issues and customer complaints about shipping delays.
But digital products? Man, this is different.
You create something once. Could be an ebook, a template pack, a course, whatever. Then you sell it infinitely. No shipping costs. No inventory headaches. No refund drama over damaged goods. Just pure profit hitting your account while you sleep.
The profit margins are insane too. Like 95%+ on most products. Try getting that with physical products.
What Actually Sells (Real Numbers)
Here's what's making me money right now. These aren't theories from some course I bought. This is literally what's depositing cash into my account every single day.
Ebooks and guides are my bread and butter. I've got one priced at $37 that teaches people how to start their own digital product business. Sold 847 copies so far. Do the math on that.
Template packs move fast too. Canva templates, Notion dashboards, email swipe files. People are lazy and they know it. They'd rather pay $19-29 for ready-made templates than spend hours creating them from scratch.
Mini-courses are where the real money's at though. I've got a $197 course that breaks down my entire system. Takes people maybe 40 hours to create their first course, but once it's done, it prints money on autopilot.
The sweet spot I've found? Price your stuff between $17 and $197. Below $17 and you're leaving money on the table. Above $200 and you need more trust-building before people buy.
The System That Got Me to $1K Days
I'm not going to sugarcoat this. Getting to consistent four-figure days took me about four months of grinding. But the system itself is pretty straightforward.
Step one is creating content that doesn't suck. I post on Instagram twice a day. Mostly faceless reels with text overlays because I'm camera shy and honestly, they perform better anyway. Takes me maybe an hour total to batch-create a week's worth of content.
The key is showing real results. Screenshots of your earnings, behind-the-scenes of your process, honest mistakes you made. People connect with authenticity way more than polished perfection.
Step two is building an email list from day freaking one. This was my biggest mistake early on. I focused on Instagram followers and ignored email for three weeks. Huge error. Your email list is the only asset you truly own. Instagram can ban you tomorrow and you're done. But your email list? That's yours forever.
I give away a free checklist to get people on my list. Then I send three emails a week. Monday is pure value. Wednesday is a case study or story. Friday is when I pitch my products. Simple but it works.
Step three is the product ladder. Don't just have one $27 ebook. Have a $17 starter product, a $47 main product, a $97 intermediate offer, and a $197+ premium course. When someone buys your cheap product and loves it, they're pre-sold on your expensive stuff.
The Uncomfortable Truth Nobody Mentions
Here's what the gurus won't tell you because it doesn't sound sexy in a sales pitch.
Month one? I made $1,847. Not even close to $1,000 a day. Month two I hit $8,394. Better, but still not there. Month three I finally cracked $19,759 and started seeing those $1K+ days consistently.
It takes time to build momentum. Your first product probably won't be great. Your first 50 Instagram posts might flop. Your early emails might have terrible open rates. That's normal. You improve as you go.
Also, you will want to quit. Week two when you've made $80 total? You'll think this is stupid. Week five when a launch flops? You'll question everything. I almost gave up in week seven. Thank God I didn't.
What You Need to Actually Start
The barrier to entry is stupid low, which is why I love this business model.
You need a laptop, internet, and maybe $10 a month for tools. I use Canva for designs (free version works fine), Gumroad to sell my products (takes 10% but no upfront cost), and Beehiiv for email (free up to 2,500 subscribers).
That's literally it. No fancy equipment. No huge budget. No business degree.
The real investment is time. Expect to put in 3-5 hours daily for the first three months. Creating products, posting content, building your email list, engaging with people. It's work. But it's the kind of work that compounds.
My Challenge to You
Look, you can read this and do nothing. Most people will. They'll save this article, tell themselves they'll start Monday, and never actually begin.
Or you can decide right now that you're going to give this 90 days of honest effort.
Pick your niche today. Create your Instagram account tomorrow. Make your first product next week. Just start.
I documented my entire journey from $347 in my bank account to making $30K in 90 days. Every mistake, every win, every strategy that worked. Read the full breakdown here if you want the complete roadmap with exact numbers and tactics.
So what's it going to be?
