How I Made $30K in 3 Months With Faceless Content + Digital Products (Now Earning $20K/Month)

The Hook That Hits Different

Journey Started: March 1st, 2025 | Total Time: 90 Days

Three months ago, I was exactly where you probably are right now.

Scrolling through Instagram at 2 AM, watching someone's "day in the life" vlog, thinking: "They make it look so easy."

I had bookmarked 47 YouTube videos about making money online. Downloaded 12 "free" PDFs that taught me nothing. Joined 5 Discord servers full of people talking about getting rich but nobody actually showing receipts.

I was broke. Not the "oh I'm budgeting this month" broke. The real kind. The kind where you're choosing between buying groceries or keeping your domain name active.

But here's what nobody tells you when you're in that place: You're actually closer than you think.

I'm not going to waste your time with motivation speeches or "believe in yourself" garbage. I'm going to show you the exact system I used to go from $347 in my bank account to making $30,000 in 90 days. And then how I turned that into a consistent $20K every single month after that.

No face on camera. No podcast appearances. No one knows who I am outside of my screen name. Just me, my laptop, and a strategy that actually works.

Here's what this isn't:

• Another guru selling you a course
• Some dropshipping scheme
• Crypto nonsense
• "Just start a blog" advice from 2015

Here's what this is:

• My actual numbers (I'll show you screenshots)
• Every tool I used (most are free or cheap)
• The mistakes that cost me money (so you don't repeat them)
• The exact timeline of what I did each week
• How the money actually flows in (digital products, affiliates, email)

I'm writing this because I searched for something like this three months ago and couldn't find it. Every "income report" I found was either fake, vague, or from someone already making millions.

So here's the real one.

Let's get into it.

My Starting Point (The Uncomfortable Truth)

Date: March 1st, 2025
Bank account: $347
Instagram followers: 0
Email subscribers: 0
Skills: Decent at writing, okay at Canva, basic video editing
Equipment: One laptop, free Canva account, $0 budget

I'm not going to romanticize where I was. I wasn't some corporate dropout chasing freedom. I was stuck, frustrated, and honestly, a little desperate.

I had tried freelancing on Upwork for two months. Made $180 total. The competition was insane, and clients wanted premium work for $5.

I had started a YouTube channel showing my face. Posted 8 videos. Got 23 subscribers (3 of them were my friends).

I had even tried print-on-demand. Spent $200 on Facebook ads. Made $11 in sales.

Nothing was working.

But I noticed something while scrolling at 3 AM (my productive hours, apparently): Accounts with ZERO face reveals were crushing it. Faceless finance pages with 200K followers. Faceless motivation accounts making bank. Faceless "digital product creator" accounts showing screenshots of $10K months.

And I thought: If they can hide behind a screen name and make money, why can't I?

That thought changed everything.

What I decided to do:

1. Build a faceless Instagram account around digital products and making money online
2. Create actual digital products to sell (ebooks, templates, guides)
3. Build an email list from day one
4. Use affiliate marketing to make money while building my own products
5. Document the entire journey (because people love watching someone start from zero)

What I was scared of:

• "Nobody will buy from someone with no followers"
• "Everyone's already doing this"
• "What if I fail publicly?"
• "What if I make nothing for months?"

I gave myself 90 days. If it didn't work, I'd go get a regular job and accept that online business wasn't for me.

Spoiler: I didn't need to get that job.

The Three-Pillar System (How the Money Actually Flows)

Before I break down each month, you need to understand how this business model actually works. Because if you don't get this part, nothing else will make sense.

Most people try to make money online in silos:

• They create content but don't sell anything
• They sell products but have no traffic
• They build an email list but never send emails

I connected all three, and that's where the magic happened.

Pillar 1: Faceless Content Creation (The Traffic Machine)

This is your attention engine. You create content on Instagram—reels, carousels, static posts—wherever your audience hangs out.

Why faceless?

• No camera shyness holding you back
• Faster content creation (minimal editing needed)
• Can outsource easier later
• Privacy (nobody knows who you are)
• Scales better (you're building a brand, not a personality)

My content strategy was simple: Value bombs + relatable pain points + subtle product mentions

I created simple faceless reels—text overlays on stock footage or screen recordings. Nothing fancy. CapCut for basic edits. 15-30 minutes per reel.

Example reel that got 50K views:

"I spent $2,000 on courses teaching me how to make money online. Here's what they all forgot to mention..." [then revealed actual tactics in text overlays]

No face. Just value. Took me 20 minutes to make.

Pillar 2: Digital Products (The Money Maker)

This is where most of your revenue comes from. You're selling information products:

• Ebooks ($17-$47)
• Notion templates ($9-$29)
• Canva template packs ($19-$39)
• Guides and checklists ($7-$27)
• Mini-courses ($97-$197)

Why digital products?

• Create once, sell forever
• No inventory, no shipping
• Profit margins are 95%+
• Can start with zero money
• Scales infinitely

I started by creating a $27 ebook. Took me 8 days to write. Sold 3 copies in the first week. That's $81.

Then I created a template pack. Took me 2 days. Sold 12 copies in the first month. That's $228.

Then I bundled them together. Sold the bundle for $67. Sold 8 bundles. That's $536.

See how it compounds?

Pillar 3: Email Marketing (The Automation Engine)

This is the part everyone skips, and it's why they stay broke.

Your email list is your only real asset. Instagram can ban you tomorrow. TikTok can change their algorithm. But your email list? That's yours forever.

My email strategy:

• Free lead magnet to get people on the list (mine was a "Digital Product Ideas Checklist")
• Welcome sequence (5 emails teaching them the basics)
• Weekly value emails (teaching + soft selling)
• Launch sequences (when I release new products)

By month 2, I had 847 email subscribers. My emails had a 42% open rate and 8% click rate.

Every email I sent made me money. Even the "pure value" ones, because I'd mention a product at the end.

Month 3, I sent one launch email sequence (6 emails over 5 days). Made $4,200 from that sequence alone.

That's when I realized: Content gets attention. Products make money. Email prints money while you sleep.

Bonus Pillar: Affiliate Marketing (The Fast Cash)

While you're building your own products, you promote other people's products and take a commission.

I promoted:

• ConvertKit (email tool) - 30% recurring commission
• Gumroad (digital product platform) - Built trust by recommending
• Canva Pro - $36 per signup
• Digital product courses - 40-50% commission

Month 1 affiliate income: $143
Month 2 affiliate income: $892
Month 3 affiliate income: $2,347

Affiliate marketing gave me cash flow while I was building my own product ecosystem.

Month 1: The Foundation ($1,847 total revenue)

Goal: Build the machine, not worry about money yet

Week 1: Setting Everything Up

Monday-Tuesday: Niche selection

I spent two full days researching. I looked at:

• Which accounts were growing fast
• What products people were actually buying
• Where there was demand but not too much competition

I landed on: "Making money as a digital product creator"

It's meta (I'm selling digital products about selling digital products), but it works because:

• People who want to make money will spend money to learn how
• The audience is actively looking for solutions
• I could create products quickly (guides, templates, swipe files)

Wednesday-Friday: Creating my first product

I created an ebook: "The Digital Product Starter Kit: 50 Product Ideas You Can Create This Week"

• 32 pages
• Created in Google Docs, designed in Canva
• Included examples, pricing strategies, where to sell
• Took me about 18 hours total
• Priced at $27

I set it up on Gumroad. Free account. Took 20 minutes.

Weekend: Building the Instagram account

• Created Instagram account (faceless brand name, not my real name)
• Designed 10 posts and 5 reels in Canva
• Wrote out 30 content ideas
• Set up bio with link to free lead magnet

My lead magnet was a simple PDF: "10 Digital Products You Can Create in 24 Hours (No Experience Needed)"

I used Hostinger to create a simple landing page for the lead magnet. Cost me about $3/month. Connected it to Beehiiv for email collection (free up to 2,500 subscribers).

Week 2-4: Content Creation Grind

I posted 2 times per day on Instagram:

• Morning post (8 AM): Educational reel or carousel
• Evening post (6 PM): Relatable static post or short reel

Content types that worked:

• Faceless reels with text overlays (using CapCut)
• Text-on-image carousels
• "Here's what nobody tells you about..." hooks
• Screenshots of earnings (even my tiny $81 first week)
• Behind-the-scenes screen recordings of creating products
• Mistakes I made (people love this)

Posting schedule:

• Monday: Product creation tips
• Tuesday: Marketing strategies
• Wednesday: Tool recommendations
• Thursday: Income updates
• Friday: Mistakes/lessons learned
• Saturday: Quick wins/motivation
• Sunday: Weekly recap

I spent 3-4 hours per day on content:

• 1 hour: Creating reels/posts in Canva and CapCut
• 1 hour: Writing captions
• 1-2 hours: Engaging (commenting on other accounts, responding to DMs)

Week 2 results:

• Followers: 127
• Email subscribers: 34
• Product sales: 3 ($81)
• Affiliate sales: $0

Week 3 results:

• Followers: 341
• Email subscribers: 89
• Product sales: 7 ($189)
• Affiliate sales: $36 (first Canva Pro signup!)

Week 4 results:

• Followers: 698
• Email subscribers: 176
• Product sales: 15 ($405)
• Affiliate sales: $107

Month 1 Breakdown:

Total Revenue: $1,847

• Digital product sales: $1,134 (42 sales)
• Affiliate commissions: $143
• Course sale: $570 (someone asked me to coach them 1-on-1, I charged $570 for 3 calls)

Time invested: 100-120 hours (3-4 hours/day)

Money spent: $3/month (Hostinger for landing page)

Key Lessons From Month 1:

What worked:

• Being transparent about starting from zero (people related to it)
• Posting consistently (2x per day, no excuses)
• Faceless reels performed better than static posts (easier to go viral)
• Engaging with EVERY comment and DM (built real connections)
• Creating a product fast (didn't wait for perfection)

What didn't work:

• Posting at random times (I learned peak times matter)
• Trying to be on every platform (I ditched TikTok and focused on Instagram only)
• Overthinking captions (simple, conversational captions performed better)

Biggest mistake: I didn't start building my email list until Week 2. I should've had it from Day 1. Those first 200 Instagram followers? I lost the chance to capture their emails.

Biggest win: Selling my first product 6 days after launching. Three people I didn't know paid me $27. That feeling was unreal.

Month 2: Scaling the System ($8,394 total revenue)

Goal: More products, more content, grow the email list

By the start of Month 2, I had proof of concept. People were buying. Now I needed to multiply it.

Week 5: Product Expansion

I created three new products:

1. Canva Template Pack ($19)

• 30 Instagram post templates
• Ready-to-use, just edit text
• Took me 2 days to create
• Uploaded to Gumroad

2. Notion Dashboard for Product Creators ($24)

• Content calendar
• Product tracker
• Income tracker
• Took me 3 days to build in Notion

3. Email Swipe File ($17)

• 20 proven email templates
• Subject lines, body copy, CTAs
• Took me 1 day (I used my own emails as templates)

Now I had 4 products at different price points: $17, $19, $24, $27

Strategy shift: I created a bundle deal.

"The Digital Product Creator Bundle" - All 4 products for $67 (instead of $87 separately)

This bundle became my best seller.

Week 6-7: Content Repurposing + Affiliate Push

I started repurposing content:

• Turned one ebook chapter into 5 Instagram reels
• Made carousel posts from Notion template screenshots
• Posted "results" content (my growing numbers, income screenshots)
• Created more faceless reels showing my process

Affiliate strategy: I started recommending tools I actually used:

• "Here are the 5 tools I use to run my business" (linked ConvertKit, Canva, Gumroad)
• "Why I switched to ConvertKit for email marketing" (full reel, honest review)
• "Free vs Pro Canva - is it worth it?" (showed what you get with Pro)

Week 6 affiliate income: $287
Week 7 affiliate income: $412

People trust recommendations when you're not being pushy. I never "sold" the tools. I just showed how I used them.

Week 8: First Email Launch

I had 487 email subscribers by now. I decided to do my first launch sequence.

The product: Updated version of my original ebook + 3 bonus templates. Priced at $37.

The sequence:

• Day 1 (Monday): "I'm launching something this week..."
• Day 2 (Tuesday): "Here's what's inside..." (preview the content)
• Day 3 (Wednesday): "It's live" (launch email with link)
• Day 4 (Thursday): "Case study: How Sarah used this to make $1,200" (social proof)
• Day 5 (Friday): "Last chance" (urgency)

Results:

• Open rate: 38%
• Click rate: 11%
• Sales: 47 copies
• Revenue: $1,739

From ONE email sequence. To a list of under 500 people.

That's when I understood the power of email.

Month 2 Breakdown:

Total Revenue: $8,394

• Digital products: $6,502 (194 total sales across all products)
• Affiliate income: $892
• 1-on-1 consulting: $1,000 (2 people)

Growth metrics:

• Instagram: 2,847 followers
• Email list: 743 subscribers
• Landing page visits: 4,200

Time invested: 120-130 hours (4-5 hours/day, some weekends were intense)

Money spent: $50 (Canva Pro upgrade + Hostinger)

Key Lessons From Month 2:

What worked:

• Product bundles sold WAY better than individual products
• Email launches printed money (I should've done this sooner)
• Showing real income screenshots built massive trust
• Repurposing content saved me hours
• Faceless reels continued to outperform static content

What didn't work:

• Overthinking product pricing (I tested $17, $27, $37 - they all sold)
• Waiting too long to launch via email (should've done it in Week 5)

Biggest mistake: I didn't track where sales were coming from clearly. I knew some came from Instagram, some from email, but I didn't track it properly. Started using UTM links after this.

Biggest win: The email launch. $1,739 in 5 days from emails I wrote in 3 hours. That's when I realized: content brings people in, email converts them.

Month 3: The Breakthrough ($19,759 total revenue)

Goal: Hit $10K+ in a single month

Something shifted in Month 3. The systems I built in Month 1 and 2 started compounding.

Week 9: Viral Moment

One reel changed everything.

I posted a faceless reel with text overlays: "I made $8,394 last month selling digital products. Here's the exact breakdown of every sale."

The reel included:

• Screen recording of my Gumroad earnings
• Breakdown by product
• Profit margins (95%+)
• Time spent (4-5 hours/day)
• Honest reflection (what worked, what didn't)

Results:

• 127K views
• 3,400 saves
• 892 shares
• 2,100+ new followers in 3 days
• 400+ email signups from one reel

My DMs exploded. People asking:

• "How did you do this?"
• "Can you teach me?"
• "What's your course?"

I didn't have a course. So I created one.

Week 10: Creating My First Course

"The Faceless Digital Product Business Blueprint"

What it included:

• 4 video modules (screen recordings, no face)
• My exact content templates
• Product creation walkthroughs
• Email templates
• Pricing strategies
• Marketing tactics

Time to create: 6 days (about 40 hours total)

Pricing: $197

I used Gumroad to host it (you can upload videos there).

Week 10 sales: 18 people bought it. $3,546 revenue from one product.

Week 11-12: Scaling Everything

Content strategy: I doubled down on what was working:

• Income reports (people loved transparency)
• Behind-the-scenes reels (showing my Notion dashboard, my process)
• "Here's what I'd do if I started over today" content
• Customer results (people who bought my products and made money)
• More faceless reels with text overlays showing my journey

Email strategy: I started sending 3 emails per week:

• Monday: Value/teaching email
• Wednesday: Product spotlight or case study
• Friday: Weekly roundup + soft pitch

Affiliate income explosion: My audience was growing. More people clicking my tool recommendations.

Week 11 affiliate income: $687
Week 12 affiliate income: $1,014

ConvertKit alone was paying me $200+/month in recurring commissions.

Week 12: Second Launch

I bundled everything:

"The Complete Digital Product Creator Vault"

• All my ebooks
• All templates
• All swipe files
• The course
• Bonus: 1 month email support

Price: $297 (normally $500+ if bought separately)

Launch sequence: Same structure as before, but to a list of 1,200+ subscribers now.

Results:

• 31 sales
• $9,207 revenue
• In 5 days

Month 3 Breakdown:

Total Revenue: $19,759

• Digital products (ebooks, templates, bundles): $8,200
• Course sales: $9,012
• Affiliate income: $2,347
• Consulting: $1,200 (I raised my rate to $500/call, did 2 calls + 1 package)

Growth metrics:

• Instagram: 8,300 followers
• Email list: 1,680 subscribers
• Landing page visits: 11,400

Time invested: Same (4-5 hours/day), but earning way more per hour now

Money spent: $143 (Canva Pro + Hostinger + domain renewal)

Key Lessons From Month 3:

What worked:

• Transparency reels went viral (people crave real numbers)
• Course sold better than I expected (higher price = higher perceived value)
• Bundles and upsells printed money
• Email list was my #1 asset
• Faceless content proved you don't need to show your face to make money

What didn't work:

• Trying to be "everywhere" (I focused on Instagram + email only)
• Discounting products (I tested a sale, it devalued my stuff)

Biggest mistake: I almost didn't create the course because I thought "I'm not an expert yet." Big mistake. People don't need you to be the #1 expert. They need you to be 2 steps ahead of them.

Biggest win: Crossing $10K in a month. Then doing it again. Then realizing this wasn't luck—it was a system.

90-Day Summary: $30,000 From Zero

Let me break down the numbers clearly:

Revenue by source:

• Digital products (ebooks, templates, guides): $15,836
• Course sales: $9,012
• Affiliate commissions: $3,382
• Consulting/1-on-1: $1,770

Total: $30,000

Expenses:

• Tools: $196 (Canva Pro, Hostinger, domain)
• Ads: $0 (all organic)
• Net profit: $29,804

Growth:

• Instagram: 0 → 8,300 followers
• Email: 0 → 1,680 subscribers
• Products created: 7
• Hours worked: ~350 hours total (about 4 hours/day average)

Hourly rate: $85/hour (and it's only going up)

Current State: $20K/Month Consistency

That was 90 days ago.

Since then, I've maintained $18K-$23K per month. Here's how:

My Current Product Suite:

Low-ticket ($17-$47):

• 4 ebooks
• 6 template packs
• 3 swipe file collections

Mid-ticket ($97-$197):

• 2 mini-courses
• Done-for-you systems

High-ticket ($297-$497):

• Complete bundles
• Masterclass access

Affiliate income: $2K-$3K/month (mostly recurring)

My Content System:

Instagram:

• 1-2 posts per day (30-45 minutes to create using templates)
• Mix of reels and carousels (reels get more reach)
• 3-5 Stories per day (10 minutes)
• Respond to DMs (30 minutes)

Total daily content time: 70-90 minutes

Email:

• 3 emails per week (I batch-write them on Sundays, takes 2 hours)
• Automated sequences running 24/7

My Weekly Schedule:

Monday-Friday:

• 9 AM - 10 AM: Content creation (Canva + CapCut for reels)
• 10 AM - 10:30 AM: Post + engage on Instagram
• Random throughout day: Answer DMs, emails

Sunday:

• 2-4 hours: Batch create content for the week
• 2 hours: Write emails for the week
• 1 hour: Check analytics, plan next week

Total time per week: 12-15 hours

I've automated most of it:

• Evergreen email sequences sell products daily
• Instagram content is templated (I just swap text)
• Products are all digital (no fulfillment)
• Reels follow a proven formula (hook, value, CTA)

What's Automated:

✅ Welcome email sequence (5 emails, introduces people to my products)
✅ Product launch sequences (pre-written, I just send them)
✅ Instagram DM auto-responses (using ManyChat for FAQs)
✅ Sales notifications (Gumroad emails me, money hits my account)
✅ Affiliate tracking (platforms handle it)

What I Still Do Manually:

• Create new content ideas (can't automate creativity yet)
• Engage with my audience (this matters, don't skip it)
• Update products (I refresh them every few months)
• Launch new products (2-3 per month)

Final Thoughts (The Real Talk)

Look, I'm not going to lie to you.

This is hard.

Some days, you'll post for a week straight and get zero sales.

Some days, you'll want to quit.

Some days, you'll see someone else crushing it and feel like a failure.

But here's what I know:

Three months ago, I had $347 in my bank account.

Today, I made $687 while I slept.

That happened because:

• I showed up every single day
• I created when I didn't feel like it
• I posted when nobody was watching
• I kept going when it felt pointless

You're not going to get rich quick.

But you CAN build a real business that pays you $10K, $20K, $50K per month.

If:

• You're consistent (daily content, no excuses)
• You create real value (solve actual problems)
• You don't quit after 2 weeks
• You treat this like a real business, not a hobby

This isn't a lottery ticket. It's a system.

Follow the system. Stay consistent. Adjust based on data.

You'll get there.

Your Next Steps (Do This Today)

Don't just read this and do nothing.

Right now, go do these 3 things:

1. Choose your niche

Write down: "I help [who] do [what] through [method]"

Example: "I help beginners sell digital products through faceless content"

2. Create your Instagram account

• Pick a brand name (not your personal name)
• Write a clear bio
• Add link to email signup (even if you don't have one yet)

3. Plan your first product

Answer: "What's one problem my audience has that I can solve with a digital product?"

Write it down. That's your first product.

Then, tomorrow:

Create your lead magnet. Simple PDF. Checklist, guide, template. Doesn't matter. Just create it.

Next week:

Create your first product. 7 days. No excuses.

Next month:

You'll have made your first $500-$1,000.

Three months from now:

You'll be writing your own income report.

Remember

Three months from now, you'll either wish you started today, or you'll be celebrating your first $10K month.

Your choice.

I went from broke to $30K in 90 days.

Now I'm consistently making $20K+ per month.

Working 2-3 hours per day.

Never showing my face.

If I can do it, you can too.

The only difference between me three months ago and you right now?

I started.

So go start.

Create that Instagram account.

Make that first product.

Post that first piece of content.

You're closer than you think.

Started: March 1st, 2025
90 Days Later: $30,000 earned
Current: $20K+/month consistently

This is possible. Now go make it happen.